8 Tips for Using Color to Communicate an Event's Message

Colors have the power to spread the feel more than the words and music can do. They create a live atmosphere that has to be experienced by the people while the event continues.

1.       Having a clear Idea on Mood of the Event:  If the event is an Inspiring or Pleasant one, then you have to go with some Light colors that depict the theme of the event. If the event is a Fun based and energetic one, it’s advisable to use dark and funky shades of Yellow that will increase the activity.

2.       Particular Color for each activity:    Each color has its own specialty in depicting the activity. If you choose Green as your color, the people will have a pre-idea that the event is about some growth and nation. In the same way, Yellow resembles communications whereas for adding fun and joy, yellow is generally preferred.

3.       Intensity and Brightness matters: After the selection of right color for the event decor, it is the selection of chroma for each color. The feel of the same color changes by changing its brightness and intensity. When we consider about Blue, we generally find Light Blue as a calm and peaceful color whereas the darker shade of the same blue will be as violent as it can be.

4.       Levels of Contrast: When you use a number of colors on the same side, it is the contrast levels between them that matter the most. It creates the slight difference between the variation of colors.  When you have less variation of colors, you can go with fewer levels of contrast but when the colors are increased, the contrast levels have to be increased too.

5.       The combination of Colors: Basic knowledge of color says that there are only three primary ones. So the proportion in which these primary colors are mixed gives the new color. So by varying the chroma values of individual colors, you can get the most appropriate color you require for the particular event.

6.       Iconic Combinations of Color: Sometimes a single color cannot depict a scene or theme of the event. So, it is when you have to use different colors together to make them suited for your event decor. When you show Red color to people, they may have varied opinions on it. If you add white to it, many of them say it’s KFC or if you add golden color, they go for McD.

7.       Using trademark Color of the host: Every event has to be organized by a firm and each firm has its logo with some primary color in event decor. When you use that primary color to cover the ceiling and background, the people gets the feel that they are in the same event. It is so because the people are so familiar with the same combination of those colors.

8.       Successful Colors:  Even though you use the right chroma and contrast for a color and use it most effectively, some colors aren’t meant to be used in some events. It is the psychological reason that makes these colors untouchables. You need to know more about the colors and have to use it effectively at a particular place.